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FUBU Studios Enters $450 Million, 30-Film Partnership To Give Light To Diverse Voices In Entertainment

Capital Culture

Updated: Jul 26, 2024




As reported by BLACK ENTERPRISE, Pantheum Studios, a subsidiary of Euldora Financial, has revealed a momentous $450 million, 30-picture collaboration with For Us By Us (FUBU) Studios.


Over the next three years, this partnership will enable FUBU to exhibit diverse voices and perspectives, while pushing creative boundaries and inspiring audiences worldwide. The endeavor will be spearheaded by J. Alexander Martin, (co-founder of FUBU and CEO of For Us By Us Studios), Roberto “Rush” Evans, (co-CEO of For Us By Us Studios), John Askew (president of For Us By Us Studios), Dexter Miller (VP of Community Development of For Us By Us Studios), Jeremy L. Christensen (founder and CEO of Euldora Financial and Pantheum Studios), Cristhian Andrews (co-founder and chief investment officer of Euldora Financial and Pantheum Studios), and Jeff Wallner (president of Production at Euldora Financial and Pantheum Studios).


J. Alexander Martin and Daymond John

Expressing his enthusiasm, J. Alexander Martin stated, "Partnering with Euldora Financial and Pantheum Studios is a tremendous opportunity for For Us By Us Studios. We are thrilled to bring our diverse perspectives and unwavering commitment to authenticity to this collaborative venture. Collectively, we will create groundbreaking content that celebrates inclusivity and resonates with audiences worldwide."


This collaboration will facilitate For Us By Us Studios' expansion into the film industry, fortifying their dedication to championing diversity and innovation in entertainment production.



Euldora Financial manages a variety of alternative asset classes, including private equity, infrastructure, real estate, and asset-backed investments with a primary focus on the entertainment industry.




Jeremy L. Christensen expressed his honor in joining forces with esteemed colleagues in this cutting-edge production studio, stating, "Together, we will redefine the industry landscape and create impactful content that resonates with audiences globally." With a mutually established commitment to artistry, diversity, and brilliance, both parties are eager to shape the future of entertainment production and moving audiences around the globe.


FUBU, a fashion brand established in 1992 by Martin, Daymond John, Keith Perrin, and Carlton Brown, has always been known for pushing the boundaries of creativity and self-expression. This latest partnership, although beyond the realm of fashion, seems to be in alignment with the FUBU brand. In recent years, the FUBU brand has expanded, with each founder branching out to start other ventures including HotelFUBU, FUBU Radio, and Shark Branding.









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