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Tubi Launches Stubios To Provide Aspiring Filmmakers A Path To Hollywood Through Fan-Fueled Viewership

Updated: May 9

As reported by BLAVITY, Tubi, the ad-supported streaming service, has launched Stubios, an initiative that invites filmmakers from all backgrounds to create content for the platform. The company claims that Stubios, described as a "fan-fueled studio for aspiring filmmakers and their fans," will give creators new ways to enter the Hollywood industry.

Tubi's "expansive content strategy" will utilize viewer-driven trends to power the project. Stubios aims to allow fans "to find more stories they can see themselves in" by putting the power to greenlight content in the hands of viewers. 

Stubios works by accepting creatives, known as Stubiorunners, into the program and inviting their fans to express opinions on all aspects of creating a project, including casting and key art production.

Viewers can support projects by watching the Stubiorunner's content. Once viewership surpasses a certain threshold, Stubiorunners will be automatically greenlit to create more content. Tubi believes Stubios will create "a flywheel of success to build a sustainable career."

Issa Rae (@issarae) • Instagram photos

Issa Rae, who rose to fame after creating  Awkward Black Girl, will serve as a mentor for Stubiorunners. Rae will offer one-on-one calls and production support from ColorCreative. Additionally, film and television projects created from Stubios will receive full distribution and promotion support from Tubi. Creators will receive an Executive Producer credit and a flat fee payment for their original IP and work.

“I am deeply passionate about creating pathways to sustainable careers into Hollywood for creatives of diverse backgrounds," Rae said in a statement. "We at ColorCreative are thrilled to see Tubi taking this important and bold step, and we’re excited to support and guide Stubios creatives on their first long-form projects."

Talitha Watkins, ColorCreative's president and head of ColorCreative Management, added: “Together, we're shaping the future of storytelling, fostering inclusivity, and providing mentorship and production support to emerging talent to cultivate a community where creativity thrives."

Anjali Sud, CEO of Tubi, said: "Tubi has the unique advantage of the world's largest library of movies and TV series, and the insights we gain from viewers telling us what they want to watch. Stubios is a way to give creatives with invested fanbases an opportunity to tell stories that may not otherwise be greenlit in Hollywood, and it will enable Tubi to ensure our programming reflects culture as it is happening."

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