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  • Writer's pictureJamal Saafir

Wiz Khalifa Explores The Business and Benefits Of Mushrooms

Updated: Oct 19, 2023

Hip-Hop artist and marijuana connoisseur Wiz Khalifa is getting into the mushroom business, but not in the way you would probably expect. The "See You Again" rapper has taken interest in the food industry in an unconventional way.

According to a report from USA TODAY, Grammy-winning Hip-Hop artist Wiz Khalifa has launched a new brand promoting health and wellness by way of mushrooms.

Not "magic" mushrooms, but mushrooms nonetheless. MISTERCAP'S is being marketed as a "mushroom-forward brand promoting healthy living via natural organic mushrooms."

"These are normal culinary mushrooms, not psychedelic!" MISTERCAP's spokeswoman Kendall Stoudt told USA TODAY on September 25th.

MISTERCAP'S general manager, Philippe Chetrit, said in a statement to USA TODAY that the company "is exclusively focused on culinary mushrooms at this time" and sees them "as the best way to increase the reach of mushrooms as a means of well being."

"But the brand will keep its eyes on the legal landscape and re-evaluate as appropriate," he said.

MISTERCAP'S is partnering with Red Light Holland, described in a news release as exotic mushroom farmers in North America and Europe.

Red Light Holland describes its business as "revolving around the production, growth and sale ... of a premium brand of magic truffles to the legal, recreational market within the Netherlands," in accordance with the European nation's laws.

"Red Light Holland is strategically based in the Netherlands, an area with a long-standing, established legal magic truffles market," the company says.

Wiz has also founded a cannabis brand, Khalifa Kush, which he introduced in 2016 with a weed strain "tailored specifically for his personal tastes and held closely within his private stashes in Los Angeles," according to the company's website.

MISTERCAP'S is introducing an at-home grow kit, which offers customers an opportunity to "experience the entire life cycle of a mushroom from mycelium to meal." A farm to table concept.

"People love growing their own food," Khalifa said in the news release. "People know so little about mushrooms, so my goal with MISTERCAP'S is to showcase its positive benefits, and bring them to a wider audience."

Mistercap's is launching exclusively online with three products: the Oyster grow kit, Shiitake grow kit and the Lion's Mane grow kit.

The company says that the mushrooms will be flavorful and that each species has "functional and nutritional benefits, which may result in improving energy levels and brain function, reducing inflammation and supporting the immune system."

"We were inspired by Wiz's interest in culinary mushrooms and the benefits they provide," Philippe Chetrit, general manager of MISTERCAP'S, said in the news release.

"Our branding was purposefully designed to make mushrooms more approachable," he said. "The kits provide a fun and friendly way to introduce mushrooms into our customers' lives, allowing them to discover the beauty of such an amazing process."

MISTERCAP'S are available now.

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