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  • Writer's pictureJamal Saafir

Issa Rae Launches New Wine Brand

According to a report from Blavity, Golden Globe winner Issa Rae is delving into the wine industry. She has now announced her own brand of Prosecco wine, Viarae Prosecco. Issa’s wine aspirations come as a result of a collaboration with well-known spirits producers E. & J. Gallo Winery and is now available in select cities throughout the United States. In a press release, it was stated that the wine is expected to offer consumers’ tastebuds an “expressive, aromatic, and subtly dry” flavor that can sipped alone or in another drink of choice.

On October 16th, Rae announced the news on Instagram with a promotional video for her wine:

“If you know me, you know how much I love Prosecco. Now I’ve created my own!” she captioned the clip. “Introducing Viarae Prosecco, a sparkling wine for good times. Get your bottle @viaraewines today! Extra love to my friends @jai_lorenzo, @mlawson314 @justaba, @devindanielle12 for always being my muses.”

Her wine aspirations have been years in the making since sparkling wine has always been a pleasure of hers.

“I am thrilled to share my love of Prosecco with everyone through Viarae. It’s carefully crafted, deliciously crisp, and the perfect beverage to celebrate La Dolce Vita,” Rae said in a statement.

It’s anticipated that her wine collection will aid in shifting the wine industry, where Black women are underrepresented. Her packaging, which includes the colors gold and brown, is influenced by her dedication to championing Black ownership.

“We are excited to partner with Issa Rae, who entrusted us with executing her vision of the perfect Prosecco — one that shares our desire to serve joy in everyday moments. Crisp, lively, and expressive, this is a perfect choice for those candid, unfiltered times with friends, whether that’s a sunny day by the pool or in the bright city lights at night,” said Beth Orozco, E.& J. Gallo Winery’s Vice President of Marketing. “Issa also shares our mission to demystify wine and make it more inclusive. Viarae will help us reach that goal.”

Rae’s Prosecco is entirely grown and crafted by the renowned La Marca cooperative in Northern Italy. Sparkling wine lovers can find out where to get Viarae Prosecco on the company’s site when they type in their zip code.

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