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Rihanna’s Fenty Beauty Expands To China




As reported by BLACK ENTERPRISE, Rihanna's Fenty Beauty is making a historic debut in China, marking a significant milestone in the global expansion of the billionaire music artist’s beauty empire. The brand, known for its inclusivity and diverse product range, is now available in Sephora stores throughout the country as of April 1st.



The expansion into China is a landmark moment for Rihanna and Fenty Beauty, tapping into the vast potential of the world's most populous market. It comes as the "Diamonds" singer continues to solidify her status as a self-made billionaire with a net worth of $1.4 billion according to Forbes “America's Richest Self-Made Women in 2022”

list, with her wealth primarily built on the success of her beauty brand.


In a video announcement, Rihanna expressed her excitement and admiration for China's rich culture, stating her eagerness to officially bring Fenty Beauty to the country. The brand has already gained a loyal following among women of color worldwide, and its expansion into China is expected to further cement its reputation as a leader in inclusive beauty.


As part of the launch, Fenty Beauty offered a sitewide sale that began on March 22nd and concluded on March 25th, giving customers a chance to purchase products at a discounted rate of 25% off sitewide and 60% off select items. 


Fans of Rihanna are eagerly awaiting new music from the music artist, who has been focusing on her business ventures in recent years.


Rihanna is now a mother of two boys, Rza and Riot, with Hip-Hop artist A$AP Rocky.

Rihanna and her partner A$AP Rocky recently starred in a two-minute ad promoting Fenty's Lux Balm, showcasing the couple's dynamic chemistry. With the anticipated expansion into China and skincare, Rihanna's net worth is expected to grow substantially, further solidifying her position as a business powerhouse in the beauty industry.


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