
As reported by theGrio, a forthcoming app called ALTR is set to provide a platform for Black individuals seeking culturally relevant guidance and wisdom in various aspects of life. Notably, Viola Davis, Joy Reid, and Charlamagne Tha God have joined forces with David A. Wilson, a co-creator of theGrio, and Brandon John-Freso to bring this new personal development app to life.
ALTR, scheduled for release in late 2024 with early access sign-ups currently available, will feature short-form audiobooks by Black luminaries and authors aimed at inspiring and addressing the unique life challenges encountered within the Black community.

Viola Davis, together with her husband, actor-producer Julius Tennon, expressed their enthusiasm for participating in the creation of a platform that will provide guidance for personal growth and representation for millions of people.
“There is power in our collective knowledge. Life becomes easier when you can learn from those who’ve been there before”, stated Davis. She further stated, “Julius and I are excited to take part in building a platform that will enable millions of people to find guidance for personal growth and see themselves in a space where we’re not usually represented.”
The app is designed to tackle pressing issues that disproportionately affect the Black community, encompassing topics such as mental health, loneliness, financial stability, spirituality, and personal relationships.

David A. Wilson highlighted the need for authentic voices and solutions from cultural perspectives in the realm of self-help and educational platforms, emphasizing the broad support garnered from trusted voices in the community.
Brandon John-Freso emphasized the innovative approach of ALTR, which aims to deliver essential knowledge in a snackable format that aligns with fast-paced consumption habits.
“We’re revolutionizing the audiobook experience by introducing a novel approach to creating and accessing short-form content. Unlike traditional audiobooks, which can take months or years to produce, ALTR’s short-form audiobooks enable authors to share condensed, essential, and timely knowledge in a snackable format that perfectly aligns with our listeners’ fast-paced consumption habits.”
Additionally, the app will encourage active engagement through Q&As, discussions, and assignments.

Joy Reid praised ALTR for providing clarity, comfort, and community in a time of uncertainty, particularly for Black individuals navigating the complex political and social landscape.
“From my purview as a cable news host covering the tumultuous political and social landscape, there is a growing sense of uncertainty amongst Black Americans on what it all means for their future,” she expressed. “I love that ALTR provides clarity, comfort and community for those looking to master their own destinies.”
ALTR seeks to revolutionize the audiobook experience by introducing a novel approach to creating and accessing short-form content, catering to the needs of its fast-paced listeners while fostering a sense of community and empowerment.
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